Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years.
Discover some of the brightest business minds behind Mojang's meteoric rise, Minecraft's fan community, and the crucial role it has played in the success of both the game and the company. And take a look at what the future might hold for Minecraft under Microsoft's ownership. From fan conventions to Minecraft on Youtube, this is a fascinating look at Mojang, and the gaming industry as a whole.
The Big Brands series delves deep into the amazing stories behind the world's most iconic businesses - their business plan and marketing strategy, and how they present themselves to consumers through logos and advertising campaigns.
- ISBN10 0750292547
- ISBN13 9780750292542
- Publish Date 10 November 2016 (first published 14 May 2015)
- Publish Status Out of Print
- Out of Print 5 March 2021
- Publish Country GB
- Publisher Hachette Children's Group
- Imprint Wayland
- Format Paperback
- Pages 32
- Language English