Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social
developments by modifying their ideas about how members can help parties achieve their goals.
- ISBN10 0198279183
- ISBN13 9780198279181
- Publish Date 21 March 1996 (first published 1 January 1996)
- Publish Status Active
- Publish Country GB
- Publisher Oxford University Press
- Imprint Clarendon Press
- Format Hardcover
- Pages 290
- Language English