This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, enco.
- ISBN10 0080505295
- ISBN13 9780080505299
- Publish Date 14 May 2014 (first published 1 January 2001)
- Publish Status Active
- Publish Country US
- Imprint Academic Press
- Format eBook
- Pages 520
- Language English