Covering website promotion by designers for designers, this text shows how to use design effectively for the Internet. It looks at how design can create interest and awareness around a website, help attract and keep visitors and ensure that they see what you want them to. Tried and tested off- and on-line promotional strategies are covered, as are search engine maximization, navigation, advertisements (banners, pop-ups and more), on-line surveys and guerrilla marketing. Profiles of a range of sites and campaigns show how good marketing works - and what should be avoided.
- ISBN13 9782880467012
- Publish Date 29 November 2002
- Publish Status Out of Print
- Out of Print 27 January 2005
- Publish Country CH
- Imprint Rotovision
- Format Hardcover
- Pages 160
- Language English