Gut Feelings: The Intelligence of the Unconscious

by Gerd Gigerenzer

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"Gut Feelings" reveals the secrets of fast and effective decision-making. Gerd Gigerenzer analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves. In order to make a good decision in an uncertain world, one sometimes has to ignore information. The art is knowing what one doesn't have to know. Gigerenzer reveals the truth about everything from catching a ball to personnel selection and stock picking - even coronary unit decisons. This book will change the way people see the world and change the way they live in it.
  • ISBN10 0713997516
  • ISBN13 9780713997514
  • Publish Date 30 August 2007
  • Publish Status Unknown
  • Out of Print 20 May 2008
  • Publish Country GB
  • Publisher Penguin Books Ltd
  • Imprint Allen Lane
  • Format Paperback
  • Pages 288
  • Language English