Gone is the yuppie, the 1980s anomaly. In his place Sam Sifton offers a new business-cultural stereotype for the 21st century: the yettie. This is the manual for recognising over 20 different sub-species of yettie, explaining their habitats, behaviour, politics, buying habits and hidden desires.
- ISBN10 074755613X
- ISBN13 9780747556138
- Publish Date 5 November 2001 (first published 15 November 2000)
- Publish Status Out of Print
- Out of Print 15 April 2010
- Publish Country GB
- Imprint Bloomsbury Publishing PLC
- Format Paperback (B-Format (198x129 mm))
- Pages 150
- Language English