This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
- ISBN10 0132730359
- ISBN13 9780132730358
- Publish Date 12 February 2013 (first published 1 January 2012)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Edition 9th edition
- Format Paperback
- Pages 912
- Language English