Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.
- ISBN10 0135152089
- ISBN13 9780135152089
- Publish Date 14 April 2011
- Publish Status Out of Print
- Out of Print 16 May 2017
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 128
- Language English