This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
- ISBN10 1563672049
- ISBN13 9781563672040
- Publish Date 1 January 1996 (first published 1 October 1995)
- Publish Status Out of Print
- Out of Print 5 December 2007
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Fairchild Books
- Format Hardcover
- Pages 448
- Language English