For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.
Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
- ISBN10 0130941212
- ISBN13 9780130941213
- Publish Date 4 August 2004
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 160
- Language English