Robert T. Moran's Cultural Guide to Doing Business in Europe

by Robert T. Moran and Michael Johnson

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Book cover for Robert T. Moran's Cultural Guide to Doing Business in Europe

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Forging business links with new trading partners is hazardous enough in any country, but when dealing with unfamiliar cultural traditions potential problems abound. This volume analyzes each of the European countries and follows the formulae with new chapters on Ukraine, Russia and the Eastern European countries. These have been written to take account of the recent changes in these areas. Therefore, this book will be especially beneficial to those doing business in Eastern Europe as there is little up-to-date information on doing business there.
  • ISBN10 0750608315
  • ISBN13 9780750608312
  • Publish Date 4 November 1992
  • Publish Status Out of Print
  • Out of Print 12 July 2000
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Butterworth-Heinemann Ltd
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 152
  • Language English