Studies the history of American presidential campaign management, showing the strategy and tactics the candidates have used over the decades to give themselves positive exposure and their opponents negative exposure.
- ISBN10 0382243218
- ISBN13 9780382243219
- Publish Date 1 September 1991
- Publish Status Out of Print
- Out of Print 10 April 2014
- Publish Country US
- Imprint Silver Burdett Press
- Format Paperback (US Trade)
- Pages 144
- Language English