Cases in Promotional Strategy

by James F. Engel and etc.

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  • ISBN10 0256031002
  • ISBN13 9780256031003
  • Publish Date December 1984
  • Publish Status Out of Print
  • Out of Print 17 October 2003
  • Publish Country GB
  • Imprint Richard D. Irwin
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 296
  • Language English