The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
- ISBN13 9781557388933
- Publish Date 7 September 1995
- Publish Status Out of Print
- Out of Print 6 January 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 2nd edition
- Format Hardcover
- Pages 550
- Language English