CONSUMER BEHAVIOR & MANAGERIAL DECISION MAKING with Marketing Communications

by Patrick de Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, and Frank R Kardes

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  • ISBN10 0877787689
  • ISBN13 9780877787686
  • Publish Date 23 July 2002
  • Publish Status Out of Print
  • Out of Print 26 May 2007
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Language English