- Material that is conceptual and strategic, to meet the needs of MBA students who will benefit more from discussions and examples than a heavy quantitative presentation.
- Examples featuring services organizations and international companies to engage and prepare students for the nature of the global economy.
- Inclusion of The Beer Game, which is used in many MBA classes.
- ISBN10 1118369971
- ISBN13 9781118369975
- Publish Date 6 November 2012
- Publish Status Out of Print
- Out of Print 17 June 2022
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 464
- Language English