Market-Led Strategic Change

by Professor of Marketing & Strategy and Associate Dean Nigel F Piercy

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  • ISBN10 1282711784
  • ISBN13 9781282711785
  • Publish Date 1 January 2008
  • Publish Status Active
  • Out of Print 21 April 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 4th Revised ed.
  • Format eBook
  • Pages 551
  • Language English