High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

by John R. Bessant

0 ratings • 0 reviews • 0 shelved
Book cover for High-Involvement Innovation

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities.  Whilst they may have groups and individuals who are 'licensed to innovate' by virtue of their particular departmental badges (eg R&D, business development etc) they often ignore the contribution which the rest of the staff could make.  Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many people contribute to incremental innovation.  High involvement innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation.
  • ISBN10 0470847077
  • ISBN13 9780470847077
  • Publish Date 15 April 2003
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Paperback
  • Pages 256
  • Language English