Secondomics provides an antidote to today's increasingly competitive society, where the distinction between victory and success is all too often blurred. With an eclectic mix of game theory, economics, psychology, evolutionary biology and humor, Graham Bower argues that we tend to over-invest in winning, and underestimate the benefits that coming second affords. Drawing on examples as diverse as Windows versus Mac, Penguins versus Leopard Seals and America versus The Soviet Union, Secondomics offers a challenging new perspective on competition, and raises unexpected questions along the way. Why is the second cheapest bottle of wine so popular? Why was the second American president more significant than the first? And if you exceed the speed limit, when should you expect to get caught by the police? As counterintuitive as it may seem, Secondomics reveals the advantages of quietly coming second. And once you've read it, you may never think about competition in quite the same way again.
- ISBN10 0956159907
- ISBN13 9780956159908
- Publish Date 24 August 2009
- Publish Status Out of Print
- Out of Print 9 July 2012
- Publish Country GB
- Imprint Polymath Books
- Format Paperback
- Pages 220
- Language Chinese