Combining various facets of direct marketing, this book examines the products and marketing techniques, and provides statistical analyses organized by market sector. Advice is given on developing product lines, creating marketing and advertising solutions, as well as maintaining a successful project.
- ISBN10 0077073851
- ISBN13 9780077073855
- Publish Date 1 June 1991
- Publish Status Out of Print
- Out of Print 18 April 2001
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 334
- Language English