This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.
Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.
- ISBN10 0205198260
- ISBN13 9780205198269
- Publish Date 3 December 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 528
- Language English