In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.
- ISBN10 080399379X
- ISBN13 9780803993792
- Publish Date 30 June 2007
- Publish Status Out of Print
- Out of Print 11 December 2011
- Publish Country US
- Imprint SAGE Publications Inc
- Format Paperback
- Pages 152
- Language English