This bundle contains the following 2 respected books:
Total E-mail Marketing, 2nd Edition, ISBN: 9780750680677
eMarketing eXcellence, 3rd Edition , ISBN: 9780750689458
In a marketing environment that's changing daily this specialist Emarketing bundle will help you keep focused on the key things that make successful emarketing campaigns.
eMarketing eXcellence is a practical guide to creating and executing emarketing plans. It combines established approaches to marketing planning with the creative use of e-models and e-tools. Emarketing practitioner interviews provide cutting-edge insights and the jargon-free writing style provides clear guidance for immediate application. Total E-mail Marketing really focuses in on maximizing results, offering integrated campaign perspectives with practical tips and plenty of case studies.
Bundled together for the first time these books will help you to get the best out of your emarketing campaigns from conception to completion!
- ISBN13 9781856176446
- Publish Date 22 September 2008
- Publish Status Out of Print
- Out of Print 8 April 2010
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Pages 824
- Language English