This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
- ISBN10 0314056645
- ISBN13 9780314056641
- Publish Date 22 February 1995
- Publish Status Out of Print
- Out of Print 30 December 2006
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Language English