Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
- ISBN10 0273746138
- ISBN13 9780273746133
- Publish Date 3 March 2011
- Publish Status Active
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Pearson Business
- Format Paperback
- Pages 208
- Language English