The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry.
Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field.
Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.
- ISBN10 0240802144
- ISBN13 9780240802145
- Publish Date 2 February 1998
- Publish Status Out of Print
- Out of Print 21 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 386
- Language English