Identifies a fundamental shift in the meaning of value in the changing world. The text explains that because of the movement from a nation-state economy to a global market, and the movement from a manufacturing and service-based economy to one based on knowledge and digital information, customers are now placing high value on the "knowledge" aspect of a product or service.
- ISBN10 0814403549
- ISBN13 9780814403549
- Publish Date 12 September 1996
- Publish Status Out of Print
- Out of Print 14 June 2021
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 256
- Language English