A complete, comprehensive, clearly written guide to putting together and presenting a business plan, featuring a complete sample plan drawn from real life. The book takes the reader, step by step, through the components of a plan, with examples from the sample plan integrated throughout. Answers the question 'Why do a plan?', and provides information on how the plan will be used by bankers, venture capitalists, etc. and how to present the plan to each group. Includes references to, and examples from, plans from the service sector as well as manufacturing. Drawing on Arthur Young's extensive experience in this area, treatment is authoritative and objective without being overly technical.
- ISBN10 0471510068
- ISBN13 9780471510062
- Publish Date 1 October 1989 (first published 1 April 1987)
- Publish Status Out of Print
- Out of Print 13 May 1993
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 198
- Language English