This comprehensive book is for experienced exhibitors who wish to know all about exhibitions - the different types, who runs them, when and where they are held and their suitability for promoting businesses, products and services. The reader is shown how to research and choose the right exhibitions, deal with the organisers, book space and attend to pre-show arrangements. He or she is then told how to design and set up a winning stand, bring in experts, handle clients, obtain sales and evaluate results. Illustrated throughout with exhibition documents and complete with an exhibitor's checklist, sources of help and useful reading sections, this guide should be of interest to anyone involved with exhibitors.
- ISBN10 1852521848
- ISBN13 9781852521844
- Publish Date 24 May 1993
- Publish Status Cancelled
- Out of Print 2 July 2008
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Paperback (UK Trade)
- Pages 160
- Language English