Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.
- ISBN13 9780256123814
- Publish Date 1 December 1995
- Publish Status Out of Print
- Out of Print 3 September 2015
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Format Hardcover
- Pages 1000
- Language English