What you need to know for effective direct mail: * What works? * What doesn't? * Mailing lists and how to choose them * 25 response-building secrets * What's a "good" response? * How to track results * 5 steps for getting started
- ISBN10 1304750795
- ISBN13 9781304750792
- Publish Date 6 January 2014
- Publish Status Active
- Publish Country GB
- Imprint Lulu.com
- Format Paperback
- Pages 37
- Language English