Transforming Publishing for Industry Using Digital Strategies

by Paul M. Evans

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The Internet and digital technology have transformed the publishing industry, making speed a requirement in production and service. Paul Evans here explores how publishing must develop to meet these new demands of the digital age and proposes ways that the industry can fully utilize the Internet to better serve customers. This volume is a valuable resource for publishers and for anyone with an interest in businesses using digital technology.
  • ISBN10 9051669380
  • ISBN13 9789051669381
  • Publish Date 15 February 2004
  • Publish Status Active
  • Out of Print 27 July 2021
  • Publish Country US
  • Imprint University of Chicago Press
  • Format Paperback
  • Pages 252
  • Language English