Developed over ten years at the Stanford Business School, this textbook underscores the connections between contemporary microeconomics and business, using integrated case studies to show perspective managers how economic models can yield answers to practical problems.
- ISBN10 0393978362
- ISBN13 9780393978360
- Publish Date 31 May 2004
- Publish Status Active
- Publish Country US
- Imprint WW Norton & Co
- Format Paperback
- Language English