This fabulous book graphically maps the evolution of American and European microbrewery labels, logos, and pub signs concentrating on their home-grown style of self-promotion and artwork. It documents a rare occasion when traditional graphic design (as employed by the giant breweries) is challenged with such boldness it has no option but to succumb. Spencer Drate is a creative director and designer who has been honored with many awards. He was commissioned by to create the packaging for Sunset Red Ale and Blond Ale. Thomas Olejar studied brewing at UCLA and has created a beer information software application for training and promotional use.
- ISBN10 3927258644
- ISBN13 9783927258648
- Publish Date 25 February 1999
- Publish Status Transferred
- Out of Print 21 September 2011
- Publish Country GB
- Imprint Internos Books
- Format Hardcover
- Pages 144
- Language English