The distinctive feature of this book is the international perspective it adopts on business. Very few businesses today operate in a narrow national marketplace and students are therefore encouraged to look at business organisations and business decisions from an international viewpoint. • Essential material for understanding Business Studies principles and techniques. • Activities and case studies based on actual businesses. • Includes examination-style questions.
- ISBN13 9780521003674
- Publish Date 5 September 2002
- Publish Status Inactive
- Out of Print 17 July 2010
- Publish Country GB
- Imprint Cambridge University Press
- Edition Student edition
- Format Paperback (US Trade)
- Pages 538
- Language English