This work aims to tell readers what they need to know to successfully use this communication and sales channel to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions. It covers how to use the Internet as part of their overall marketing mix, written from a marketing, not technical, perspective.
- ISBN10 1565921054
- ISBN13 9781565921054
- Publish Date 1 November 1996
- Publish Status Cancelled
- Out of Print 10 October 1996
- Publish Country US
- Imprint O'Reilly Media
- Format Hardcover
- Pages 170
- Language English