For undergraduate courses in Media and Politics, American Government, Campaigns and Elections, Voting Behavior, and Campaign Finance.
This unique text uses a combination of sophisticated methodologies and cutting edge data to present accessible insights on American politics and campaign advertising in the United States. Its contributing authors tackle politically and policy relevant questions on the use and effect of political advertising, address campaign finance reform, and focus on improving the quality of elections.
- ISBN10 0131777742
- ISBN13 9780131777743
- Publish Date 10 November 2003
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 288
- Language English