Entrepreneurship in Action emphasizes, explains, and celebrates the realities of being an entrepreneur by doing just what it says-showing entrepreneurship in action. Here are just a few of the successful entrepreneurs featured throughout this innovative text: Dineh Mohajer of Hard Candy; Jeff Bezos of Amazon.com; Brenda Laurel of Purple Moon; Liisa Joronen of SOL Cleaning Service; Bill Gross of iealab!; Nicholas Graham of Joe Boxer Company; John Healy of Vintage Bike magazine and Coventry Spares, Ltd.; Ted Castle of Rhino Foods Inc.; William Williams of Glory Foods. Entrepreneurship is a fascinating topic...Dr. Coulter's extensive research illustrates this as she takes readers on a fun but demanding journey through the many twists and turns of entrepreneurship in action. Some features include: *Entrepreneurship in Action Cases-featuring many of the above-mentioned companies and individuals. *Video Cases-Watch real-lifeentrepreneurs as they deal with real-life issues and challenges. Two video cases from the acclaimed PBS series Small Business 2000 are presented at the end of every chapter.*
Entrepreneurship in Action Boxes-Discover what's involved in being an entrepreneur with examples from different types and sizes of entrepreneurial ventures, all highlighting different entrepreneurial approaches and philosophies. *Global Perspectives Boxes-This is a worldwide phenomenon! Learn about entrepreneurs in action around the globe. *Killer Apps Appendix-Explores computer software applications to help the new entrepreneur.
- ISBN10 0139460888
- ISBN13 9780139460883
- Publish Date 1 November 2000
- Publish Status Out of Print
- Out of Print 12 June 2010
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 353
- Language English