Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

by Thomas Rudolph and Felix Brunner

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Book cover for Toward Cross-Channel Management

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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
  • ISBN10 3110417170
  • ISBN13 9783110417173
  • Publish Date 24 February 2015 (first published 16 December 2014)
  • Publish Status Out of Print
  • Publish Country DE
  • Publisher De Gruyter
  • Imprint De Gruyter Oldenbourg
  • Pages 70
  • Language English