This book introduces contextualism, an emerging paradigm that has generated much interest and excitement in psychology, sociology, communications research, and other areas of behavioral science. Unlike behaviorism which tries to predict behavior based on a specific set of variables, contextualism asserts that human beings react and learn in a variety of situations and there is no single best kind of behavior. They challenge the man as machine view of behavior.
- ISBN10 0275921212
- ISBN13 9780275921217
- Publish Date 16 July 1986
- Publish Status Active
- Publish Country US
- Publisher ABC-CLIO
- Imprint Praeger Publishers Inc
- Format Hardcover
- Pages 392
- Language English