For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market.
- ISBN10 1861543115
- ISBN13 9781861543110
- Publish Date 1 April 2009
- Publish Status Out of Print
- Out of Print 26 January 2021
- Publish Country GB
- Imprint Booth-Clibborn Editions
- Format Paperback
- Pages 280
- Language English