Strategic Analysis and Action

by Mary M. Crossan, Joseph N. Fry, J. Peter Killing, and Michael J. Rouse

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This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

  • ISBN10 0132061422
  • ISBN13 9780132061421
  • Publish Date 7 May 2009 (first published 1 January 1986)
  • Publish Status Out of Print
  • Out of Print 6 March 2013
  • Publish Country CA
  • Publisher Pearson Canada, Toronto
  • Imprint Prentice-Hall (Canada)
  • Edition 7th edition
  • Format Paperback
  • Pages 260
  • Language English