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Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.
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- ISBN10 1292000805
- ISBN13 9781292000800
- Publish Date 24 March 2014 (first published 25 November 2010)
- Publish Status Out of Print
- Out of Print 7 March 2017
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 4th New edition
- Format Paperback
- Pages 368
- Language English