For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
- ISBN10 0273779834
- ISBN13 9780273779834
- Publish Date 24 December 2012
- Publish Status Out of Print
- Out of Print 24 December 2014
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 14th edition
- Format Paperback
- Pages 816
- Language English