For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
- ISBN10 0273753282
- ISBN13 9780273753285
- Publish Date 27 April 2011
- Publish Status Out of Print
- Out of Print 8 April 2013
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 5th edition
- Format Paperback
- Pages 464
- Language English