This Online Course Pack consists of "Excellence in Business, 11/e" by Courtland Bovee, John Thill and Michael Mescan (ISBN: 0131273043), plus access to a Pearson Education Online Course (ISBN: 0131468987). This text provides in-depth coverage of current topics and examines how they developed and their implications for the future. Its use of real cases exposes students to the intricacies surrounding any business. Using interesting examples and metaphors the students can relate to difficult concepts and gain a better understanding. Excellence in Business Communication is a compelling model of today's most effective instructional techniques. Students can experience business communication first hand through a variety of highly involving simulations, activities, and real-world examples. This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills.
- ISBN10 140580954X
- ISBN13 9781405809542
- Publish Date 5 August 2004
- Publish Status Out of Print
- Out of Print 12 January 2008
- Publish Country GB
- Imprint Pearson Education Limited
- Language English