MKTG (Marketing CourseMate Printed Access Card)

by Prof Carl McDaniel, Prof Joseph F. Hair, and Prof C. Lamb

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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
  • ISBN10 1133190111
  • ISBN13 9781133190110
  • Publish Date 8 March 2012
  • Publish Status Out of Print
  • Out of Print 18 November 2016
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western College Publishing
  • Edition 6th Revised edition
  • Pages 400
  • Language English