The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
- ISBN13 9780470301869
- Publish Date 10 December 2007 (first published 29 April 2002)
- Publish Status Out of Print
- Out of Print 27 July 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 1st edition
- Format eBook
- Pages 304
- Language English
- URL http://wiley.com