A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success.
- ISBN10 0415086981
- ISBN13 9780415086981
- Publish Date 30 June 1994
- Publish Status Out of Print
- Out of Print 14 January 2000
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback (UK Trade)
- Pages 176
- Language English