Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.
This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
- ISBN10 0395858690
- ISBN13 9780395858691
- Publish Date 23 January 1998
- Publish Status Out of Print
- Out of Print 28 June 2021
- Publish Country US
- Imprint Houghton Mifflin
- Edition 3rd Revised edition
- Format Paperback
- Pages 512
- Language English